Steve Zuber has 30-plus years experience in marketing research and strategic brand development in both corporate and consulting roles. He is now the principal of his own firm, Zuber & Associates which focuses on consumer and customer insights and building business and brand strategies for companies of all sizes.
Steve was a founding partner at Stellus Consulting, a Minneapolis firm that helped B2C and B2B clients in consumer food, financial services, retail, professional sports, identity protection, sporting goods, insurance, cable television, telecommunications, large equipment manufacturing, and non-profit grow through business and brand strategy development. His role included leading the consumer insights practice (directing, designing and conducting quantitative and qualitative research including focus group and one-on-one moderating).
Steve spent the majority of his career at the Pillsbury Company. He served as the Global Brand Director for Häagen-Dazs and for the Pillsbury brand. Zuber developed the Brand Equity Monitor for Pillsbury. As Marketing Research Director for the company’s largest division, Pillsbury brands, Steve was the first to implement Nielsen marketing mix modeling at Pillsbury, providing direction for marketing and promotion plans that resulted in volume and profit growth.
Steve’s expertise in insights extends beyond customer research. He is also a master in baseball and early Rock & Roll trivia. Steve has a BBA from the Tippie School of Business at the University of Iowa and an MBA from the Carlson School of Management at the University of Minnesota.