Steve Moss has a track record of managing multiple consumer brands and improving brand position, market share, and profitability in competitive markets on a global basis. He has seen 30 of his direct reports go on to VP of Marketing positions. Steve has managed well recognized brands including Memorex, Old El Paso, Green Giant, Häagen-Dazs, Kool, Bailey’s and Cuervo. He has successfully developed new products, fixed declining businesses, built strong teams, and carried established brands into new and emerging markets.
Steve was CMO at Imation, a $2B leader in digital storage media, where he oversaw the creation of the marketing function, the development and execution of brand strategies for Imation, Memorex, and TDK Life on Record, and the integration of acquisitions totaling $900M in revenue. In his role as Chief Marketing Officer at the $700M Nestlé Ice Cream Co., he grew Häagen-Dazs and Drumstick business in the face of new competitors by establishing new brand strategies, and he led the creation of the innovative products now marketed as Dreyer’s Dibs.
As Vice President of International Marketing at The Pillsbury Co., Steve managed global brand development strategy for Green Giant, Häagen-Dazs, and Old El Paso, generating combined revenue of $1.5 billion, introducing Haagen-Dazs to China, bringing Pillsbury to India, Argentina and Israel, and turning a $2M Wanchai Ferry brand into an international property. He re-positioned Pillsbury’s desserts and specialty products, reversing revenue declines to increased revenue and profits. While VP of Marketing for Gilbey Canada, he turned around the flagship Smirnoff performance from double digit declines to over five years of consecutive growth.
In his spare time, Steve serves as CEO for Minnepura Technologies, a startup using encapsulated microbes to degrade contaminants in water. And when he wants to get serious, he drives from Minnesota to the Florida panhandle for a month of beachcombing and eating the world’s best oysters. He received a B.A. degree from Georgetown University and an MBA in Marketing from the Wharton School of Management at the University of Pennsylvania.